You could call it an early Christmas for the big kids, as the release of Jakks Pacific’s first two waves of UFC action figures on toy shelves over the last seven weeks has been greeted with the type of glee from fight fans that is usually reserved for the morning of December 25th.
It was just the type of reception Enrique Ruvalcaba, Jakks Pacific’s Director of Marketing, was hoping for.
“I had really high expectations,” Ruvalcaba told UFC.com. “I knew the potential for the brand was huge, but I was also conservative in our production and forecasting. I think now that we’ve launched, it’s doing great.”
Visit any Toys R Us or Walmart and look at the action figure aisles, and you’ll see what he’s talking about, as the first two waves of figures (16 individual figures in all), UFC, WEC, and PRIDE championship belts, and Octagon playsets are being scooped up as quick as they’re being put on shelves, with many items not even making it to the pegs as intrepid collectors intercept store employees before they unload their stock early in the morning. And when Walmart gives the seal of approval, you know you’re on to something. Read More...
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